Hyundai Motor Company has been announced as Premier Partner for all ICC events from 2026 to 2027 by the International Cricket Council. It will be Hyundai’s second stint as an ICC sponsor at the highest level, with a variety of events on the global calendar over the next few years including the 2026 ICC Men’s T20 World Cup and Men’s Cricket World Cup in 2027.
ICC had signed Hyundai Motor India as its official partner for four years from November 2020 to October 2023 and the announcement was made at the Narendra Modi Stadium in Ahmedabad, which was also attended by ICC Chairman Jay Shah, ICC CEO Sanjog Gupta and Hyundai Motor India Managing Director and CEO designate Tarun Garg. Hyundai becomes one of only four Premier Partners, the ICC’s top commercial partnership tier, also becoming part of that category less than a year before India and Sri Lanka co-host the Men’s T20 World Cup 2026 on February 7. AB InBev, Sobha Realty, Unilever and Google are the latest companies to join ICC’s global partnership network.
Hyundai, as a Premier Partner, has the sole rights across the world to use the ICC’s international schedule for men and women. These rights will encompass historic matchday events such as the coin toss, significant in-stadium branding opportunities and premium fan engagement experiences. New initiatives Hyundai will collaborate with the International Cricket Council on will include venue branding, interactive fan zones, vehicle displays and digital activations to enhance the match-day experience for fans.
We look forward to maximising our combined strengths at these events: Jay Shah
The agreement covers some of cricket’s most important competitions across formats and territories, offering Hyundai access to a global audience of over two billion fans. The International Cricket Council claimed that the agreement aligns with its strategy of partnering with globally recognized businesses to increase fan engagement.
ICC Chairman Jay Shah hailed Hyundai’s return as a Premier Partner, stating that the automaker’s long history with sports and global reach make it a perfect partner for providing world-class International Cricket Council events.
“We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand that has long supported sports, and we look forward to maximising our combined strengths at these events.”
Jay Shah
Sanjog Gupta, CEO of the International Cricket Council, added: “The partnership reflects common principles and progresses us and our commercial partners along a path where innovation and inclusivity continue to serve both cricket and global cricket culture.
“We are proud to welcome Hyundai to the ICC’s global commercial program as a worldwide partner. The collaboration between ICC and Hyundai will strive to grow global cricketing culture with shared values of inclusivity, innovation and progress at the heart of our ambition,” Gupta said.
